Avida Blog

Is there a conflict between business growth aspirations and what is in the client's best interest?

I know of few entrepreneurs whose ambition is it to preside over a declining or even stagnant
business. Having conceived an idea and then incubated it into existence, there can be few more
rewarding experiences for a business founder than to observe incremental clients buy into their
product or service offering.


Growing your business organically and successfully requires a deeper understanding of your organisation

I’m a great believer in the importance of organisational culture. Like everything in life that is truly
great, the notion that culture is important can frustrate us because we cannot touch or measure it.
But it is there and arguably it holds the key to an organisation's success because all stakeholders find
themselves identifying with it.


If we could choose our business growth model which route would we go down - to develop organically or by acquisition?

Businesses are established in response to a perceived client need. Growth occurs
initially when more clients also identify with this need, or a similar one that can be met
with the same product or capability. Organisations either respond to this rising demand
as it emerges or anticipate it putting resources in place pre-emptively. This all sounds
very organic, suggesting this should be the normal path of the business growth model.


Products incubated in the home market are the key to growing in international markets

We are in the risk business. As service providers we continually examine whether we are taking
appropriate levels of risk to secure the outcomes promised to clients or indeed in some cases if we
are taking any at all where we may be mandated not to do so.


Isn’t market growth just a case of allocating more resources to it?

Oh no, it’s November! It’s that time of year again when organisations are positioning for market growth in the twelve months ahead. Their preparations will result in one of the following formulated outcomes:

    • A poor plan well executed
    • A poor plan poorly executed
    • A good plan well executed