Summary of Avida International Masterclass: How crisis-proof are your relationships? What role should innovation be playing?

How to use the current crisis as a springboard for innovation, even in a highly regulated industry

We can look back on a successful Masterclass, with inspirational speaker Mr. Martin Reeves, who urged us to think more creatively in these trying times. 

Watch the recording below, and you can access the slides here: Masterclass slides




"An exercise in adaptive strategy"

The Masterclass started off with Paul Boerboom, who explained the rationale behind the Masterclass: "In the aftermath of the crisis of 2008 Pension Funds started reassessing their relationships with their service providers. We, as Avida International, saw a lot of tender activities taking place. We started to ask ourselves: what are the dynamics of these client-supplier relationships?"  Subsequently, Avida developed its highly successful AICRM® Client Retention Toolkit.


After more than a decade of doing these assessments, Avida came to the conclusion that one of the key reasons that client relationships fail, is that suppliers are lacking innovation, thought leadership and the agility to understand how client demands are changing in time.


We therefore asked Mr. Martin Reeves, a recognised 'outside the box' thinker and inspirational speaker to discuss what the historical relationship is between crisis and innovation, as well as opportunities for innovation in a highly regulated sector. Mr. Reeves is Senior Partner and Managing Director in the New York office of BCG and Chairman of the BCG Henderson Institute, BCG's think tank on business strategy. 


Mr. Reeves started off by asserting that there will be no 'return to normal'. "Any time when there is unemployment, hardship, disease, discord, or any sort of social dimension to the crisis, the world has always changed in some way." But it is possible to harness this change and use it to your benefit -- by using your imagination. "Imagination is counterfactual thinking. It is thinking about things that don't exist, but could exist. It is an exercise in human creativity." A long list of companies that were either founded during major social crises, reimagined or came up with a major development which changed the company or changed the market begs us to ask the question: "What are the tectonic changes that could come out Covid19 and are we on top of them or are we thinking very incrementally about preserving yesterday's business model?"


"And I'm guessing that some of you are thinking: 'But pensions are different'. Every industry thinks that they are different."






Inspirational, thought-provoking

With Mr. Martin Reeves

Watch the recording of this inspiring webinar

"How can we reimagine our business at this time? Because historical evidence would say that we are at a unique period of history when that is a plausible possibility."

Avida International

Experts in investment governance and client servicing

our independent specialists in investment governance and client servicing have long-standing leadership and operational experience in the asset management, pensions and insurance industries.  They have significant experience of working with clients and a deep understanding of how to deal with changing client demands

We also offer a suite of tools & consulting services to help you retain clients and improve client satisfaction.

Enhance your customer satisfaction rates and improve client retention through our data, tools and consulting services 


Be inspired by world-renowned experts


Martin Reeves

Chairman, BCG Henderson Institute and Senior Partner and Managing Director, Boston Consulting Group

                                                                            Martin Reeves is a Senior Partner and Managing Director in the New York office of BCG and Chairman of the BCG Henderson Institute, BCG’s think tank on business strategy.

Mr Reeves holds a triple first class MA degree in natural sciences from Cambridge University and an MBA from Cranfield School of Management.


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Paul Boerboom

Founding Partner, Avida International


                                                                            Paul Boerboom specialises in advising on client retention strategies for investment service providers and supplier management for institutional investors.                                               

He is a lecturer at Nyenrode business school on crisis management and is writing an ebook on client retention in crisis environments.


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Learn from Industry Leading 

experts in crisis management

Professor Olaf Sleijpen

De Nederlandsche Bank N.V.

Olaf Sleijpen is Division Director, Supervision Policy and Director Supervision Insurance companies. He is also a Professor “European Economic Policy”, at the Maastricht School of Business and Economics, Maastricht University.


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