FEATURED POST

Why the LDI shock matters for DC schemes

By Why the LDI shock matters for DC schemes, Mar 13, 2023 2:13:52 PM

For those hiding under a rock, the LDI crisis arose from a reckless mini-budget - essentially unfunded tax cuts - which spooked...

Read Article

Bart Heenk

As Managing Director of Avida International, Bart Heenk heads Avida in the UK. Typical projects Bart gets involved in include organisational change and outsourcing strategies for complex investment and risk management activities. Previously, Bart performed several senior roles at Cardano, SEI, Citibank/Citigroup and Royal Dutch Shell. Bart is an econometrician by training and, outside of Avida, he lectures at various business schools and seminars. He has also been Trustee/vice-Chair for a Dutch charity and acts as a pro-bono treasury advisor to a charitable bank.

Contact Details

Location: London
Tel: +44 203 755 3419

Bart’s War Story

In the early 2000’s SEI wanted to expand their manager-of-managers business into continental Europe. As Managing Director for Northern Europe, I was given the responsibility to develop the business in the main European pensions markets outside the UK (Netherlands in particular)

I opened an office in the Netherlands and, with a couple of colleagues, built the business case for a different proposition tailored to what the market needed. We also worked on convincing the UK team to develop a more Europe-centric proposition, backed by better analytics, systems and reporting. After some initial successes, we were able to convince some of the forward-thinking US-based business leaders to back a more solutions-based approach. We developed marketing materials, regular thought leadership pieces and developed relationships with the major consultants who were most likely to support change and hence a ‘new kid on the block’.

Through all of this we: built the fastest growing business in SEI’s institutional business worldwide, gained the largest single client deal in SEI’s history, built the first profitable business outside the North-American Market. I am particularly proud of the fact that these achievements were made in the face of substantial adversity: scepticism and conservatism within SEI HQ, plus some personal adversity.

Posts by Bart Heenk

Bart Heenk

It’s complicated... 5 questions about what could be done differently following the LDI turmoil

Nov 11, 2022 11:39:42 AM

Much has been written in both the financial press and general newspapers about ...

Bart Heenk

Do you need to call your (LDI) manager and see how they're doing?

Oct 20, 2022 1:20:29 PM

The last few weeks of British politicians experimenting with economic theory ...

Bart Heenk

Check out our latest podcast on Crisis Management

Jul 22, 2022 11:40:23 AM

Avida International together with Strategia Worldwide recently recorded a ...

Bart Heenk

I like hot weather but not this hot

Jul 20, 2022 11:06:50 AM

Like many people I enjoy a nice Summer's day. There is arguably nothing better ...

Bart Heenk

Crisis Management Roundtable for investment organisations

Apr 27, 2022 11:01:00 AM

On the 20th of April, Avida International and Strategia Worldwide organised a ...

Bart Heenk

Crisis Management Roundtable for pension funds

Apr 25, 2022 12:25:26 PM

On the 20th of April, Avida International and Strategia Worldwide organised a ...

Bart Heenk

Have you thought about the quality of your investment governance?

Mar 1, 2022 2:54:27 PM

Since our start in 2006, we have been helping over 100 pension funds throughout ...

Bart Heenk

Are you prepared for a potential cyber-attack on your organisation?

Feb 23, 2022 11:15:00 AM

An interesting article was published yesterday in the Harvard Business Review ...

Bart Heenk

What is best practice in Crisis Management?

Jan 24, 2022 3:49:41 PM

DISCOVER MORE ARTICLES
SUBSCRIBE

Subscribe to the Avida Blog

and get helpful articles delivered directly to your inbox.

Lorem ipsum dolor sit amet, alia commodo usu te, ad tempor altera eripuit quo. Per cu inani affert dissentiunt, eius rationibus constituam eum ne, duo ex simul saperet interesset.