Avida Blog

Why accurate reporting is key to improving customer satisfaction


Its true that life was a lot simpler thirty years ago. News reports appeared perhaps twice daily, the
people who made TV programmes went to bed at night and PC was neither an essential piece of
office equipment nor a way one needed to be careful to conduct oneself in conversation.

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The importance of business disaster recovery plans. Investors and Pension Funds can learn much from the military’s approach to risk and crisis management


Military commanders face ambiguous and fast-moving circumstances, which can change in rapid and
unexpected ways. So, what if anything, can investors and pension funds learn from the military’s
approach to risk and crisis management?

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Is there a conflict between business growth aspirations and what is in the client's best interest?


I know of few entrepreneurs whose ambition is it to preside over a declining or even stagnant
business. Having conceived an idea and then incubated it into existence, there can be few more
rewarding experiences for a business founder than to observe incremental clients buy into their
product or service offering.

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Is there a role for data in the client retention process?


Everyone talks about the power of Big Data. We are told these huge volumes of continuously
generated data, if appropriately analysed, have the potential to help address business problems that
it was not possible to tackle previously. Unsurprisingly such a possibility is exciting a lot of business
executives.

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Growing your business organically and successfully requires a deeper understanding of your organisation


I’m a great believer in the importance of organisational culture. Like everything in life that is truly
great, the notion that culture is important can frustrate us because we cannot touch or measure it.
But it is there and arguably it holds the key to an organisation's success because all stakeholders find
themselves identifying with it.

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What does customer satisfaction in the financial services industry look like?


During the Christmas break, I treated my ever-expanding family to a few days at a truly top-notch
hotel location in Scotland. (If you have never spent a Christmas in Scotland you do not know what
you are missing!) It was there that I experienced two examples of exceptional customer service.

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It’s the time of year when many financial sector institutions set out predictions for the year ahead


We’ve decided to have a go. Our selection contains at least a few you may be less likely to see
elsewhere.

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